Their "areas" included hotels that were 30 minutes away from where I was searching. When I contacted their customer service, they were unable to do anything - they said they do not reach out to the hotel. So I contacted the hotel which was much more accomodating, but they were only able to cancel it if Priceline contacted them. I called Priceline again and finally got them to call the hotel.
Horrible experience; hours of my time wasted.