They start by claiming yes it is really $99 and you can get a discount of that. But then there are one fee than another fee, then another fee for example they say that there is an MLS pass through fee. No there is not. They want $15 for a domain name per year. Ok I can live with that.
But they you find they have a fee if you want a header. If you want $99 a year. All of this is not out of touch when you price a web site, but they just lie to you over an over.