Rebbie K.

So I actually really do like asos. But I have to take points away based on the story I'm about to tell you.
Mostly what I buy from asos is shoes, and they're all great. The shoe sizing is consistent. Quality is great, shipping is great all of that.
However the clothing sizing is super inconsistent. I don't often buy clothing from them so I only recently discovered this problem.
Two years ago I ordered a winter jacket in a uk 26 (oversized to wear sweaters underneath it easily) and it was very nice, true to size based off not only they're size chart but my measurements as well.
Last week i came across this dress:
https://www.asos.com/asos-curve/asos-design-curve-denim-wrap-dress-with-frill-detail-in-midwash-blue/prd/*******?iid=*******&custref=*******&affid=*******&channelref=email&orderref=*******

Super cute and on sale? Sign me up. The only downside was it was only available in a uk 28. That's okay with me because I know how to alter clothing and make it smaller to fit me. Based off my measurements and the size chart his dress should have been three to four sizes too big on me.
I bought it, it arrived
I tried it on and it's basically my size. That's a huge inconsistency!
Both items I talk about here were the ASOS brand. I messaged ASOS about this issue and they replied with something like "oh so sorry if you don't like it you can return it. Sizes vary between brands". Like no? They're the same brand. Lucky for me the dress fits and it's very cute the quality is super nice but that's not my point!
If someone shopping on asos curve bases their purchase on their measurements (which is really how you should shop online) and received something four sizes too small for them but labeled as a uk 28 that would be super dissapointing and confusing.
Asos, if you want to cater to people inclusively you have to act like it.
My reccomendations:
-reviews on each product page from people who actually buy the items (even fashion nova has this come on now)
-customer service needs to actually try a little bit to respond to what customers actually tell them. Not have some cut and dry "one size fits all" response ready
-an updated more consistent size chart! If each brand needs to have its own size chart so be it. Modcloth has a feature similar to this. It can be done.

I really feel like with the prices on asos we should be able to expect more quality service and that we are actually getting the sizes we buy.

Thank you for coming to my tedtalk lol