PJ L.

I'd like to personally thank Ideel(i) for the horrible business decision to allow Groupon to purchase the company. Since the acquisition I have saved so much money. My mail-person would also like to thank you, they no longer have to lug box after box to my doorstep now that I no longer shop (or even browse) Groupon for Ideel(i) items. It's not the same, but I'M RICH now! A little shabbier looking, but RICH!
This would actually make for a great B-school or Marketing case study. Professors should use this as an example of considerations for M&A activities. Who would have thought brand loyalists would so quickly flee after what should have been a behind the scenes change of ownership?
Funny thing is I LOVED both Groupon and Ideel(i)... I mean LOVED! I haven't made a Groupon or Ideel(i) purchase in over 8 months (or 245 days as us daily deal lovers speak).
Farewell Groupon! It was nice knowing ya Ideel(i)! Hello EAST SIDE- "moving on up! To the East Side... to that Deluxe Apartment in the skyyyyyy!"