I can only hope that businesses being solicited by Yelp or considering advertising with Yelp check reviews before spending their hard-earned marketing dollars. For a company that boasts reviews of other companies, they sure fall short of their own customer service and marketing promises. Their Customer "Satisfaction" Reps are rude, uncompromising, actually shouted at me on the phone, offer no responsibility and left me anything but satisfied. At a cost of $45 per website click with no guarantee of any further customer interaction or ROI, using Yelp ads is the absolute worst advertising decision I ever made.
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