I've been playing animal jam for years- now I've quit. In the earlier stages of the game, there was a lot of role playing, like playing house online and pretending to date. There were a lot of users saying stuff like "if you like me come to my den". So it was a lot like a chatroom of sorts. Recently, there have been restrictions on chat, so now the game is entirely about "trading"- meaning who can get the most and rarest possessions. So in a nutshell, animal jam is a very materialistic game, and it teaches an unhealthy policy of consumerism. Ironically, animal jam was never meant to be a materialistic game. It was supposed to be an educational game, and teach kids about nature. But really, kids are being deprived of nature because they are sitting in front of screens, measuring all of their self worth on how many accessories they have.