Honestly, I never really cared much for Amazon. I thought they were just a blood sucking company like Walmart that put all the small businesses out of business. However, I not only love Amazon because I'm a shopaholic and can find everything I want for usually much cheaper but, they have helped small businesses and entrepreneurs grow their businesses in a way no other company has done. So for that I commend Amazon and will remain loyal. I love their platform and mobile app. The one issue I have with Amazon is the Prime Program. I was a Prime member in the past and it was okay but there was nothing too special. Honestly, I was just using it for 2 day shipping. However, most of my items ship within 2 to 4 days anyway. I really am not that desperate for something to arrive immediately. I also didn't use any of the other benefits like music, shows, books, etc. This is why Prime is a waste for most people. Unless you are going to use all the benefits, it may not be worth it. However, prime never played a major role on whether or not I shop on Amazon.