I purchased the $99 lifetime subscription. I stopped using the site after one year because it was so difficult to use and poorly designed. I upgraded to IDX and it literally took them six months to set it up. Even after it was set up, I felt like I paid too much. It just wasn't useful, it was difficult to make changes, and it certainly wasn't bringing me any business. I stopped using it after a year or so and upgraded to a professionally designed site.
Why am I writing this review three years later? Because I just received an email announcing my "lifetime" subscription is no longer valid because it's an "unsustainable" business model. They are now charging $99 per year. Good thing I've already left.