Michelle G.

I was very excited upon first enrolling in Influenster. I am very active in social media, with a lot of followers who care about my opinion. I have a professional background in communications and marketing. I though it would be a fun way to try some new products and share my opinions with all of my followers. I was mistaken. The formula that Influenster uses to determine who receives products to test is quite puzzling. It doesn't appear to be based upon anything that would actually help them market the products to the correct target audiences. I found that Influenster is actually populated by legions of reviewers who are much like the people who raid Sephora dumpsters looking for free makeup. Barely literate, bored moms who are grateful for any free scrap thrown their way. Meanwhile, the company is taking in millions on the backs of the free labor of these women. The last straw for me was completing a qualification survey that took me ten minutes, and ended up yielding me TWO 6.7 ounce juice boxes. Not worth the time or effort. Not to mention all of the "Virtual Boxes" that require you to actually go out and BUY the products they want you to review. I am sure there are better companies for those truly interested in product testing and sharing reviews. Influenster is disappointing, however.