This is an automated/impersonal money making machine. I paid 216 GBP for an Executive CV rewrite just to receive a mediocre document that I found so much below any reasonable standards (full of bombastic words and so disconnected from my career aspirations and intentions) that I decided it's not even worth the time to attempt any revision to it.
In short, I got a significantly better service and more personal experience from a 40 GBP service.