I've been a subscriber to Birchbox since almost the beginning, most recently as an annual subscriber. I've even gifted subscriptions to others over the years. Early on, the samples were large travel sizes, with the ability to get 4 or 5 uses out of them and really try them. Most boxes had one great item (either a very large size or perhaps a beauty tool) and you received incentives for reviewing the products on their site.
The incentives were discontinued, then the great items started to diminish and now have stopped, and now all you get is a box with a handful of single use samples the likes of which the beauty stores give you for free to try an item.
Expressed my displeasure and got a tone deaf response that condescendingly explained that not everyone likes everything in every box. Guess they don't appreciate my years of support so I've canceled my subscription and signed up with a competitor.