Many years ago I read the Coffee Fool claim that their coffee tasted better because they brewed small batches and therefore the coffee was fresh. I was skeptical but figured I would try some. I drink coffee black, so if it's not good there is no hiding. They were correct and I've been buying their coffee. My favorites are French Roast, wonderfully dark and rich but not burnt and Ethopian Yirecheffe, much more subtle and pleasant for an afternoon treat. My last order was for the new Cascara French Roast. It's good but I will probably go back to the plain French Roast. It's hard to improve on perfection.