The big deal for everyone is how it looks like and how its style is unique. They are mostly crazy thats what i love about it but it also has some that can go with my college and look a bit professional. But the important thing is the energy formula. They are natural and doesnt affect my health so far unlike any other energy drinks. They do work amazingly for gaming. Gym. Hell even study they give u more boost. I love it and i still wanna buy more of it. Thanks g fuel