If you're looking for a place to buy cheap diamond jewelry, then I suggest you take a look at this Company. According to their sales pitch the reason that so much less expensive than anybody else is because they actually manufacture the jewelry themselves, which means that cutting out the middleman saves you 50 to 78% off retail - seems a lot, but I understand it's about the right markup a retail outlet would make on diamond jewelry. I have used them three times now, each time buying a different product and each time having a good experience. They get the highest rating I can give.