Wonderful shopping experience at JF! We were buying a diamond ring for my 70th birthday and our 40th wedding anniversary. I was greeted by Sergio and, after hearing our plan, he introduced us to Patricia, the custom designer. They both worked with us for quite some time, done without my calling ahead for an appointment. We returned about a week later to see the mock-up and finalize details. I just picked up my new ring which, in a word, is stunning! Patricia is a fantastic designer and kept me informed every step of the way. Both Sergio and Patricia were patient, pleasant, professional. Couldn't be happier.