I have been a fan of Frederick's bras since I was 13. At 63, and particularly after Covid (the era of no make-up and lounge clothes), it's like I'm working with a face and body that seems like a stranger to me. 1 of my struggles was finding a bra that works with this new older woman's body. Sad to learn the hard stores had closed, I tried Victoria secret and various other bras. No shade on VS, they make very nice bras... but they aren't Frederick's bras. Using Frederick's bras my whole life, I should note that I never experienced "sagging" till almost 60. In any case, coupled with weight loss of the Covid 50, I am stuck with both sagging and deflation. After many disappointing attempts, I decided to try the on line ordering. The two bras I ordered (at a very reasonable price as well, they have great sales) the Hollywood Heartthrob push up bras arrived today. Picture me doing a happy dance! The lift is very natural and I didn't get the "sunken shelf" effect other bras were leaving me with. I actually have firmer looking breasts, no shelf problem and great support and comfort. The love of Fredericks bras is a real thing! I hope the company makes a recovery and can bring back the hard stores of the past (although their return policy is good and previous dealing with customer service got great, quick responses).