I think their whole concept is great. My girlfriend and I have a chance to try new items and test things before we buy it. Pinchme opened us up to new items we never would have thought of purchasing. And you also get a chance to put out an honest reveiw. We testers don't get paid for our opinions, so there is never any reason for us to talk up a product that doesn't work. Being a Pincher is a win, win. I highly advise others to join Pinchme.