The articles on their website do a great job of helping you pick out a firm. I didn't really know what I should look for in a PR agency, but I knew that we needed some help with improving our public image. Through both the articles on the website and their list, I was able to narrow down the field to just a couple of different PR agencies. I was able to pick the right one based on some face-to-face meetings and it has been a positive experience ever since.