Its about $30 US for a month (depending on exchange rate). Using the sites own search tool, there appear to be about a dozen women total under the age of 50 who have logged-in in the past month, and many of those profiles look like they signed-up then never revisited. The "free" version of the site is pointless since you can't message anyone. This might be a nice app for retirees (for lack of better options), but for anyone else its just a hole to throw money in. They need to seriously change their business model or improve their user-base before accepting money. Otherwise, they are knowingly scamming.