First, as stated in the terms of service, you will need to fulfill a certain number of product reviews and surveys either by mail or online.
Second, your payment of 39.99 is not a payment for the device or console you are purchasing. It is a "membership fee"
(These 2 little points are what allows this site to operate legally. It plays on the fact that a majority of people will not read the terms of service first, after which it relies on people inability or unwillingness to complete the requirements. The few that do complete the requirements; far less than those that do not, will never receive the console or device that they ordered. As shown by other reviews, they are offered a gift card and a refund of their membership fee with an option to forego the gift card and refund to wait for the device to be restocked; which will never happen since the operator of this site does not stock the devices it sells.)
You can report it, but this company is walking on the line that separates legality for illegality. Meaning, nothing can be done about it.
Remember, always read the terms of service. In doing so, you'll avoid scams like this.
As a side note, I've had to help people with problems like this caused by adult websites too. They also use this strategy. I'm telling you this as a reinforcement to always read the terms of service. ALWAYS.