I am high volume photographer. I order 9 backdrops, 3 different kinds 3 each and it cost a lot. I wanted a vinyl (which I have used in past) rather then cloth to avoid wrinkles. When I recieved box it was damaged. The packing was cheap, rather then using tube to insure quality delivery they used postal service box when was bent in middle and cause ripples and creases throughout product. I call thinking easy fix, their response was "Not enough damage" to return. So I decided being I was in crunch mode to shoot and see if damaged showed. The material was so reflective that no matter how we placed lights there was reflections on backdrop. The material was shiny. Now if you are going to sell to photographers you would consider material. I emailed because they don't have customer service via phone and their response is it is clearly stated it is semi matte. I am sorry it is glossy so after having several photogs look at it and try to shoot - THE MATERIAL IS UNUSABLE TO PHOTOGRAPHERS! I then ordered form westcott for same price and recieved an excellent product. WILL NEVER USE THEM AGAIN!