Almost gave them my credit card for a camera until I decided to play safe and google them...
http://www.epinions.com/pr-Online_Stores_Services-Fumfie/display_~reviews?sb=1
http://forums.cnet.com/7723-7593_102-*******/trouble-with-fumfie-com-scammed/#message*******
The bad thing is that I blamed the owner of the site who said he had nothing to do with it and will try to block them. The ads are placed by a third party based on your (surfing) interests. Big Brother is responsible. This should be illegal as it sets you up to be a victim of your own interests, such as a camera at a great price. Too good to be true? YOU BET!