After having data removed, they leave your name in their server, so the brand can be searched still off the back of your name. Delete means delete, or it does in certain parts of the world where brand piggybacking isn't consider good. Once you as them to delete, they should remove all data, morally and done without question. I now see why the customer service gets a low mark. Why do brands like to claim your data as their property, weird... and bit creepy.