Ivory Y.

Basically the marketing department had a spot on idea 10(?) years ago. The days of entering 10 point codes for a free 12 pack, six month magazine subscriptions, Cedar Point tickets. Then somebody decided that THOSE lavish rewards were costing them too much money so they introduced the lotteries. Enter TEN codes for one entry, but still something tangible? It seems like Coke finds cash for operations value of $9.8 Billion and free cash flow of $8.7 billion too paltry of a sum. After all, Chairman of the Board/CEO needs a raise! That $17,623,796 will just not do! The COO coming in a distant second at $6,759,847. Those good ol' boys need raises! I feel like they should just say they are trash canning the program and be done with it...