I was in process of creating an order to be place with Macy's. Before I sent the order I remembered that Rakuten offered cash back when I purchase from Macy's. I stopped, I went into my Rakuten account and re-created the order so I'd get the cash back benefit. Much to my surprise the cost through Rakuten was more! The cost was higher than it was directly through Macy's. The price difference was just about what my "cash back reward" was going to pay me for shopping Macy's through Rakuten. I felt very much taken advantage of and have since unsubscribed. Buyer beware.