When I was about 18 years old, I bought a pair of binoculars, nice ones, from Brookstone. The reason I bought from this company and paid more than I would have elsewhere was the lifetime warranty. Lo and behold, about 10 years later the binoculars were out of alignment, so I took them to a mall to get them fixed or replaced. The employees basically laughed and told me the best they could do was give me 10% off a piece of crap, inferior binoculars they happened to have in stock. I was stunned. Truly HORRIFIC customer service. I never bought another item from this rotten company.