The marketing you can see below... $2 to buy a $50 card. Not true however. It's a penny auction so the value the card sells for in now way represents the cost to the winner. Each bid they place on the auction actually costs them approximately $. 70. Additionally, the site makes money off everyone who bids on an item whether they win or not, since you have to pay for your bids up front. Even more sinister are the auctions they hold to get more bids. Clever Yes - Good value? Absolutely not.