I was not looking forward to buying an engagement ring as I have a negative view on the diamond industry as a whole. I went to all the local brick and mortar stores for rings and was, as I expected, disappointed with how far your money goes when buying a diamond. I then started to compare online stores and really was skeptical about Brilliance because the prices were so different. Your money does really go further, and the money back guarantee if I didn't like it in person made me feel secure in my purchase. I hope I never have to shop for an engagement ring again, but if I did I'd go straight back to Brilliance.com and skip the stores.