Very disappointed in the new program, to say the least. I absolutely love Coke and have a vast collection of Coca Cola merchandise. The previous reward program was great, though the prizes were so-so. At least I was building towards a larger prize, getting free 12-packs or some other product or service. This program offers absolutely nothing to make a consumer want to return to the site and participate. Coca Cola is 'saving money' by removing actual prizes from their program and offering free services and offers from 3rd party vendors. This is the 'New Coke' of Rewards Programs.