clay s.

Once you get past the pushy sales calls with fast talking reps who are just trying to churn business, the underlying product could actually be very valuable for a company that wants to know what its customers are thinking. The problem is that their "sent at the right time" automated system is one size fits all, and therefore doesn't fit anyone all that well.

The clients you upload through their system will receive generic, un-customizable emails, which may or may not be germane to them. If they do respond, they will immediately be hit be another generic, un-customizable "Tell us more" email that rather than garner you useful information will likely engender no response at all, except for perhaps irritation. Lastly, if they do, out of their own sense of loyalty, decide to write anything useful, they will immediately be hit with another generic, pushy, off-putting request for a review on Yelp etc. The fact that after this gauntlet some users will actually write reviews, leading to the "countable actions" that Signpost touts, is more a testament to great clients than it is to any intelligent marketing and intelligent gathering on the part of Signpost.

To add insult to injury, when you want to discuss your program and campaigns with anyone, you will hear nothing but crickets. Among the sales rep, the on boarding tech rep, and the account manager that you may or may not have spoken to yet, no one seems to be able to pick up the phone or email you back. If they do, no one really knows what the other has done, and can't answer any substantive question. I spent 45 minutes this morning speaking with a not-so-bright account manager who could only essentially shrug and point out that i did in fact receive a couple of reviews..."thats better than most companies."

You will read lots of emails here bashing the sales reps, and the false promises. Take some of those with a grain of salt, as fledgling business owners have unrealistic goals for what they should be able to achieve. If you have existing clients, and are satisfied with some very basic results, this product will probably do ok for you. It will in fact beat your clients up via email and turn up a few responses. But if what you want is a candid assessment of what you are doing well, or not so well, and you want to leverage those positive responses into marketing support? Don't expect that from Signpost. And if you want a company that will work closely with you to tailor their program to your needs, something that would take only a tiny bit of effort by the way, absolutely forget it.