You overcharge for your product, then dangle a carrot of rewards to try and "gain our loyalty" then when you pull it away you expect us to stick around? I feel sorry for the people who are addicted to soda and won't stop buying the product as a matter of principle. If you want change stick to your guns. Start making ice tea or buy one of those home soda machines until we give them a reason to change, like hurting their bottom line. Otherwise they will just laugh in the face of "soda junkies"