Brooke L.

I just want to point out, to anyone who finds this, that if you pay attention to all the 4 and 5 star reviews for this dating site, you'll spot a pattern. This is especially obvious with the profiles that have, exactly, "2 reviews". One of those reviews is for J4L, and how great it is (4 or 5 stars), and the second review is for Plenty of Fish (POF), or other rival dating site, and how horrible it is (1 or 2 stars).

It gets even more obvious when you actually read those 1-2 star reviews. They are literally the same arguments, just with slightly different words. It's all about how women on those sites are low quality and how men shouldn't waste their time there. Some of those reviews even go as far as to include referral links to J4L as "a much better alternative, where women who respect men and are far more beautiful can be found" (or some variation of these words). To be fair, when reported, moderators seem to delete those links, but somehow the massive amount of fake reviews continues, even though I'm pretty sure it's against the rules to do this type of thing. I'm going to assume SiteJabber is simply unable to prove these people are affiliated with J4L (use of VPN, maybe?).

Listen, I have no doubt that East European women are, on average, better looking, and better wives, than most others, but that's not the point. The point is that, apparently, people with a vested interest in this website (J4L) are using multiple accounts, and abusing SiteJabber permeable system, to boost their site's reputation while lowering the competition. That's just scummy behaviour.

I don't like POF (or any of the free sites out there), but if your site is really that good, why do you need to resort to dirty tactics? Why can't the "5-star" service speak for itself?

The rabbit hole gets deeper, though. For instance, they also create "review" sites where they rank themselves number 1 (or, at least, within top 5, together with sister sites that are run by the same people), in the hope that if you search for "J4L review" or "J4L scam", the sites that appear are theirs and, of course, they always reassure that these sites are legit. You'll recognise these sites by how they always have a recent date on the title (like "Updated January 2020"). This is, of course, to lure people who are looking for the freshest information.

Don't just take my word for it. Do your research and you should find out as much, if not more, about these people are really working. It's not just J4L either. Look at the dating sites "recommended" on those fake review sites to see the long list of scamming dating sites which are using this tactic.

Also, please don't be shy to post about this information on your own reviews because I'm sure they'll bury THIS review with dozens of "new" 5-star fake ones, so very few people will have the opportunity to read this.