As a SureCritic customer of over 5 years I know firsthand how accurate these reviews are. They have a strict policy for not allowing reviews to be deleted. They even encourage businesses that get bad reviews to use it as an opportunity to show responsiveness. If youre seeing businesses with mostly five star reviews on SureCritic its because they earned it the hard way by bending over backwards to satisfy their customers. The only consumers that receive a request to give a SureCritic review are those with a verified transaction. For obvious reasons, if the transaction is not verified then yes the review can be deleted. The very rare deleted reviews are generally those consumers that called for an estimate but didnt like the business answers - no transaction occurred. Its unfortunate and inaccurate that reviews on this site lumped SureCritic in with extortionist like Yelp, especially since they go to such great lengths to present an accurate consumer experience.