The site doesn't list many of the product brands unless they're really big brands and those products don't feature the typical 50-60% "discount." It also doesn't have customer product reviews which made me curious. I've ordered things and then gotten the product and looked up the brand because I like the products and found the exact same items on multiple other sites cheaper than tobi. And if everything wasn't labeled 50% off or whatever, some of those products at the un"discounted" price would be outrageously more expensive than they are on other sites. Overall, I'd still purchase some things from them because the products are good quality, cute and convenient to find but they are clearly trying to trick their customers into thinking they are more customer friendly than they are.