There are numerous scenarios of fraud and trickery in this industry. This site is only 15 cents to a penny of price of an item on auction. Some are much more expensive. Another way to look at this is 15 to 1 so an item price is up to $10.00 that means 150 dollars were spent on this auction so far. Yes the $150.00 was divided up to several bidders. Do you know if these are legit bidders? No. Are the bidders in a ring, employees, You just have to take the word of the site owners. If the bidders were verified to be real and the site was over looked than maybe it would be less evil. However, it is still gambling. You (bidder) are risking capital for a gain in value. I admit I was amused and enjoyed the site at first because I thought that a strategy would be applicable. I thought to myself really? No there is no way to win accept for tricks and dumb luck. I recommended true auctions like eBid or eBay. Were the winner pays and the loser lose the buying opportunity and keeps their Money.