When our cat went missing 5+ months ago, it was recommended we use this site. We put up a listing (free of charge) and waited patiently. After a few weeks, we started thinking he fell victim to local wildlife. While mentally we gave up hope, and nearly forgot we had posted on this website, lostmykitty.com had no deactivation date for our post. Because it allowed our post to remain, a vet (over an hour away) contacted us and we were able to retrieve our cat! As a vet, she said she uses it as a trusted source. We're so thankful we used this site! If we didn't, we'd have lost our cat forever.