• Ulta

Ulta

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Overview

Ulta has a rating of 2.4 stars from 569 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 1202nd among Skin Care sites.

  • Service
    106
  • Value
    90
  • Shipping
    86
  • Returns
    71
  • Quality
    79
Positive reviews (last 12 months): 27.8%
Positive
10
Neutral
1
Negative
25
39
See all photos

What reviewers want you to know

Positive highlights

  • I shop there a lot love the selections and customer service and if something doesn't work out you can get a refund.

Critical highlights

  • Sales associate at the register insisted she could not process the return without a phone number.
How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Horrible customer service”

Fran R.
4/11/24

Absolutely a horrible experience. I ordered my order months ago, two products were missing, and one was broken. I reached out and they said they were going to resend out the broken and missing products. They never did. I reached out yet again, and they finally refunded me for the broken item and the lip glosses that were missing. This is the second time I've had an order completely messed up / broken from Ulta shipping. At this point, I want to delete my account, and I will not ever be shopping at Ulta again after a customer of 20 years. I order from Sephora way more often than Ulta anyways, because of their superior shipping and the ease of their customer service. Ulta has lost a customer for life. This is a horrible experience, and no way to treat your guest especially after they reach out repeatedly to correct your mistakes. Somebody definitely dropped the ball and they could've done more to keep me as a customer Their points system sucks anyways, and there's really no incentive to shop there.

Reviews (569)

Rating

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Other

Reviews that mention popular keywords

customer service (143) phone number (6)
Thumbnail of user linettev1
1 review
0 helpful votes
January 12th, 2024

The service is outstanding which is kind of shocking considering the price (it's a lot of money to me but these days I am often made to feel like I'm cheap when I'm just someone with no extra money so this a huge splurge and she didn't treat me like it was no biggie..

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Thumbnail of user katherineb58
2 reviews
66 helpful votes
March 6th, 2018

I love shopping in their physical stores, my only wish would be that they would work on their pricing especially items such as high end perfumes, which if you search online you can always find 10-20% lower. I'm not sure if they price match but I intend to try next time and find out. The employees who work there are extremely helpful.

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Thumbnail of user jamesp5155
1 review
0 helpful votes
October 28th, 2023

I really loved using this service. It is really comfortable and understandable. I ve encountered a few lags during my visits but I guess it happens from time to time

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Value
Thumbnail of user sagec22
1 review
0 helpful votes
May 22nd, 2023

Ulta has a rating of 3.27 stars from 540 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ulta most frequently mention high end, beauty products, and rewards program. Ulta ranks 13th among Skin Care sites.

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Value
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Thumbnail of user damionw13
1 review
0 helpful votes
April 27th, 2022

It's beautiful, looks well made, had no unpleasant odor.
The complainant is towards FedEx. I stayed home to wait for the delivery, they didn't even ring the doorbell and I found out that it was delivered from the email notification. It was a rainy day and the carpet was left at the far end of the porch when it would have been very easy to leave it completely sheltered from the rain. So thumbs down for FedEx.
Luckily the carpet was packed very well, keeping it dry..

Thumbnail of user shelbis1
3 reviews
12 helpful votes
January 16th, 2017

I have been shopping through Ulta for years and I have to say I love this company! They always have great specials and promotional offers, their products are satisfactory and I have yet to have an issue with costomer service. Give or take, there are some pricier products but you will have that anywhere, if you are looking to save money and really gain your money's worth, you've come to the right place!
TIP: Join the Ulta Rewards Program for all of the extra perks of being an Ulta fan (;

Thumbnail of user hanas19
2 reviews
0 helpful votes
May 14th, 2019

It as a wide variety if make ups. I personally collects and try make ups for the first time and this site helps me to reach my goals in life, to become a makeup artist.

Thumbnail of user cosmol4
2 reviews
0 helpful votes
May 4th, 2021

It's perfectly safe, I've purchased online a few times with no problems! Usually if it's a big company like that, it's fine. The only time you need to second guess a purchase is if it's from a sketchy website based in China.

Thumbnail of user chellneyh
4 reviews
14 helpful votes
April 19th, 2017

Love Ulta but it screams lack of corporate support to me!
I have a huge background in corporate sales, product research, and customer service... and shorting your on-floor sales staff is a recipe for disaster. When the customer walks in and there is no one to help them, eventually it will catch up to you. Your floor staff needs to be focusing on helping the customer, not restocking or straightening, because they don't have enough help to do it! Everyone is stretched too thin!

Thumbnail of user robertc1288
6 reviews
24 helpful votes
April 9th, 2019

Been getting my manly products from Ulta for months now. From the site to shipment, everything was okay. Delivery was fast. :) Nothing to complain.

Thumbnail of user heatherh1031
36 reviews
21 helpful votes
November 1st, 2021

I love Ulta! The only reason I took a star off is because there are some high end brands that they just don't carry. Things like Gucci for example. Their rewards/points system is awesome, perhaps better than Sephora's however they don't include samples/free promo items like Sephora either. Their customer service is definitely better than Sephora's and they're much easier to get in touch with. If you're looking for great makeup/haircare- general beauty supplies, I recommend Ulta. If however you're looking for more high end, you're best bet is they brands website or Sephora.

Tip for consumers:
The coupon codes you're sent are usually not very beneficial as they only apply to Ulta's brand not anything else

Products used:
I have purchased quite a bit of cosmetic products, beauty tools, and even hair care.

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Thumbnail of user cooperr1
3 reviews
0 helpful votes
March 22nd, 2019

I got amazing products of Ulta last week. I always use and recommend their products to my close ones. Best thing about them you always get product of your own choice without any trouble.

Thumbnail of user michellet156
12 reviews
18 helpful votes
December 21st, 2018

Ulta has something for everyone. Quality makeup and skin care in a range of pricing, so everyone can afford. They always have specials and I'm never disappointed. Great Customer Service as well.

Thumbnail of user elsab7
2 reviews
9 helpful votes
May 23rd, 2017

I like ulta for being an all-in-one kind of marketplace. Every time I need to get a new lip product (yes, I'm obsessed with lipstick) I go on this website. The variety of brands and prices for them are great for me. One thing is a little problem is that when I'm browsing the website I can't stop and often order too much. Overall would really recommend.

Thumbnail of user jennifers1066
5 reviews
0 helpful votes
October 18th, 2019

I love shopping with Ulta! They always have some sale happening so I wait to buy items once they go on sale and the items always ship really quickly

Thumbnail of user emilyj53
11 reviews
11 helpful votes
April 6th, 2021

I enjoy shopping at Ulta.com. I live in Manhattan where the local Ulta is always crowded, has long lines, and frequently runs out of product. I've actually placed a few orders from my phone while in the store. I am always able to find what I need on site without hassle, and to compare products without the overwhelm of the store. It there is something that I want right away I can order online and pick it up in store. Otherwise it arrives in 3 to 5 days, always will free shipping. If I don't like what I purchased online, Ulta lets me return it to the store.

The only downside for Ulta (in store and online) is that the product line selection is somewhat limited. For instance, I went to purchase setting lotion recently and they simply don't carry the product. They also don't carry Brazilian Keratin products.

Tip for consumers:
There is always a coupon available somewhere.

Products used:
Mostly hair products and to a lesser degree, cosmetics.

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Value
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Thumbnail of user hafidzw
4 reviews
3 helpful votes
June 3rd, 2019

All beauty products have different variants, maybe this is one product that needs to be tried, and the prices offered are not too expensive

Thumbnail of user mireilles1
5 reviews
1 helpful vote
August 23rd, 2019

An extremely good product, very essential to me, I recommend this to anyone and everyone and also to your entire family. It's the best you can get.

Thumbnail of user elliem64
4 reviews
1 helpful vote
June 3rd, 2019

Rates from this site tend to be heavy for my wallet but I seem not to have a choice. This site has fantastic goodies and even better service. Customer service is well knowledgeable and helpful. Thumbs up

Thumbnail of user natalyw
3 reviews
0 helpful votes
August 8th, 2019

I love buying my makeup kits over here the formula and the quality of the products is way too awesome and these products last for so long, the skin care products are also amazing I truly recommend Ulta

Thumbnail of user ryanc425
2 reviews
1 helpful vote
March 10th, 2019

Ulta is providing very good products and I have been shopping at Ulta from the start. I always recommend theri products to my friends and family. Sometimes their delivery services are slow but worth waiting for.

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Thumbnail of user carmenr108
1 review
0 helpful votes
May 7th, 2019

I think that this product is Amazing because I love it!. Life is for funny while I want buy it. Wherever.

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Thumbnail of user jaimeb125
4 reviews
1 helpful vote
April 9th, 2021

Waaooo! So many different brands are available at ultra beauty website. I really liked this site provides high quality cosmetics, skin care, fragrances and so many products at very reasonable cost. Offers some great deals and discounts along with some freebies. Some of amazing beauty tips, tricks and blogs are also included. So i am happy with ultra beauty.

Thumbnail of user michelleg172
6 reviews
0 helpful votes
July 13th, 2017

Great and varied selection of merchandise. Comparable prices. The employees are nice and helpful. I enjoy shopping here.

Thumbnail of user phoebec43
7 reviews
5 helpful votes
September 30th, 2020

I ordered two fragrances, Tory Burch and Kate Spade. Both have great odor and I love them, but they don't stay for long. I need to refresh it once in two or three hours.

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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