The Star KE

The Star would do well if only it improved on its self-esteem. They have the resources and talent to be the market leaders in the print media field, but they relegate themselves almost to the level of the bottom-level gutter press. They don't take themselves seriously enough. It is like they are torn between being political/national news reporters and being sports/entertainment reporters.
Even from their website it is often hard to tell what the leading headline is