I was excited to see what appeared to be a website devoted to the boating life for dog people. However, when I visited the site, the links were confusing. You have to click a "Shop Online" button, and when you do, you're taken to a pages that only has a drop-down box to select from a list of departments that are mostly general boating merchandise. The one product that's pet-related is a life jacket, which comes up with dozens of results when you select that one option in the list of "departments" in the search box. It totally let me down. And here's a tip for opportunity seekers: There is not (to my knowledge) a good dog/pet ecommerce site devoted to boating products. Since more than 89% of boaters have dogs, this is a crying shame.
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