PETA is an important organization that informs the public of the abuse of innocent animals. Animals should always have the same rights as all of us. But there are differences of opinion on what we consume. I'm not an animal rights fanatic or a strict vegetarian. But my heart goes out to the innocent animals that have no voice in how they're treated.
While PETA is well intentioned, they have mailed out dated material relating to incidents that were long ago brought to the public's attention. More importantly, they sometimes provide links that can be used to observe horrendous abuse such as clubbing dogs to death, skinning animals alive, etc. This is too extreme for most people as it's a sad reflection on mentally ill people, abusive for-profit industries, POLITICIANS that look the other way because they get donations, and pathetically poor cultures where there is very little government oversight into the suffering that animals endure while SKINNED ALIVE for their most precious body defense ~ their fur.
PETA doesn't need for the public to see this type of graphic abuse to get their point across. It's heart wrenching and brings tears to any normal person. PETA should also recognize that while a vegetarian diet might be beneficial, eating non vegetarian food is often beneficial. As a society, we need to think about forcing industries to allow these creatures that enable us to sustain ourselves to have more roaming freedom as a cost of doing business. We would probably consume less and be healthier. Another option is gene therapy so that the animals don't experience the sadness they can't express to the world as their lives and the lives of their loved ones get extinguished.