Krazycouponlady

I don't like it when businesses present 1 side to consumers but show a different side to folks giving them money. Krazycouponlady makes it seem like they are scouring everywhere to find the best deals and pass them on to their site visitors. But in the "how we make money" section it mentions many of the brands they showcase are paying krazycouponlady to write about them. 5.5 million unique site visitors is a robust set of data to learn insights about consumer behavior, and a nice pull to have brands pay krazycouponlady to increase their sales. Krazycouponlady's website says their mission is "to help our readers save the most money possible" But in a presentation at the CPG industry conference in 2023 (video on youtube) a senior director from krazycouponlady states "they may think they're saving, but their frequency of purchase, they're actually probably ingesting more product" about a segment of krazycouponlady's most engaged visitors. Another quote during that presentation was "They come to us for us to tell them what products should I be looking at and where's the best place for me to go." That seems like a great selling tool for a brand. I also like consistency and I don't think I see it with krazycouponlady. When describing how they make money to their site visitors, they say they have "over 40 employees". But on their linkedin page, which is more catering to business relationships, they have "a formidable team of nearly 130 individuals." I suppose both statements can be true at the same time, it just seems like a "oh, we're a quaint company looking to help you save money, consumer" and then a "hey brand, if you pay us we'll direct our consumers to your specific product with our formidable team" type of situation. I tried krazycouponlady once, found a deal with a company (Petco) I hadn't tried before, I am experiencing the offer me an initial deal then pummel me with suggestions to buy more. I'll probably post a review about that experience as well. Krazycouponlady definitely created brand awareness for me with that company, but not in a good way. In summary, sounds like a great concept - alert consumers of coupons and deals. Those are listed on their linkedin page but to me their emphasis is the other items listed on that page: brand marketing, consumer marketing, content marketing, digital marketing, and shopper marketing.