Go Bid

The site looks OK and a Google search doesn't turn up the kind of material I'd expect if this was a known scam. But having read other reviews and being curious, I took a look at the onsite FAQ and as far as I can see it does explain exactly what the bidding and credits procedures are.

I also checked out the claim that the owner and location of the business weren't known and maybe impossible to find. That's incorrect and it only took a few minutes to locate the information that's available.

There's more than one founder to the business, but the only one coming forward in public is Lael Sturm, who is something of a business celebrity in San Francisco. There are photos of him around the web, easy enough to find. The business phone number reveals that you are calling San Francisco, and again that takes only a moment to check out.

The corporate office address is across the country, in Florida, in a very green and pleasant upmarket residential street in Miami (thank you, Google Streetview). But the business seems to run out of SF.

The man himself can be found on Twitter at http://twitter.com/laels, and on Facebook at
http://www.facebook.com/people/Lael-Sturm/*******.

The information about the company and its co-founder is easily located. The bidding mechanism is where you'd expect it, in the site FAQ. You can send a tweet to the man who runs the operation. There really aren't any closely guarded secrets there.

None of this detracts from anything other reviewers have written about lousy customer service. But if we're demanding transparency from the websites we review, we owe it to them to get our own facts right and publish the truth when we have it. In this case, the most important things that people would want to know are right there to be found.