Blue Nile

They trick you in buying their products, take your money and then do not ship for the prior discussed and promised shipping date. Prices seem to be good but this whole thing is like a scam. Poor sales people in the blue nile shops that have to sell this scam. STAY AWAY and buy local from your store!

We have purchased jewelry from Blue Nile in the past, including our wedding rings. The past 3 purchases we made online stated, "IN STOCK" with a promised delivery date. On each delivery date, Blue Nile states shipment is delayed. Two to three weeks later, we get an email from them stating the items are unavailable and a refund will be issued at a later time. Having to wait at least 3 weeks to get our $6,400+ refund is not acceptable. Blue Nile has lost its reputation and we no longer recommend them to our friends. We highly recommend James Allen, Brilliant Earth, or David Yurman for reliability and quality.

Bought a ring, received it and had to resize it. Nightmare began...4 months to receive it back.
In this timeframe, I paid import duties on the first shipment, import duties to send it back into USA (due to BlueNile missing information on shipping documents), finally import taxes again on the third shipment to get the new ring (again BlueNile responsibility).
In all of this, BlueNile customer care team replied emails for the sake of replying, they couldn't care less nor moved a finger to help with any of this.
I'm do disappointed I bought from these unprofessional people. Stay away for your own peace!

Dear Blue Nile Diamond,

I am extremely disappointed and frustrated with your company's services and the incompetence of your staff. I recently ordered an engagement ring from your website on March 28,2023, with an expected delivery date of April 2nd. However, your team failed to deliver the ring on time, and it took multiple delays and excuses before I finally received the truth.

Firstly, on April 2nd, I received an email from Blue Nile stating that my diamond shipment was delayed, and the new delivery date would be April 5th. Despite being disappointed, I was willing to give you the benefit of the doubt and wait for my order to arrive. However, on April 5th, I received another email stating that my shipment was delayed again. This was incredibly frustrating and left me feeling like your company had no respect for my time and effort.

I then contacted your customer service team, and after multiple attempts, I was told that the artisan had some issues with the diamond, which further delayed the shipment. On April 7th, I received yet another email stating the same BS, which made me question the credibility of your company's communication and commitment to timely delivery.

Finally, on April 10th, I was informed that the diamond I ordered was out of stock, which was probably the case from the beginning. Your team then gave me a different diamond with a shipment date of April 12th. However, I was disappointed yet again when I received another email stating that there was no communication from your artisan. This is unacceptable, and I have been left with no choice but to cancel my order.

Your company's inability to deliver on its promises has left me heartbroken and utterly dissatisfied. It is essential to understand that an engagement ring is a very significant purchase, and timely delivery is of the utmost importance. I would not recommend Blue Nile to anyone, and I urge anyone looking to buy an engagement ring to look elsewhere, such as David Yurman or James Allen.

Please find the details of my order below:
Order Number: *******
Order Date: March 28,2023

I hope you take my feedback seriously and take steps to improve your services and staff's efficiency. I am incredibly disappointed with Blue Nile's services and hope that no one else experiences the same frustration and disappointment that I have.

What ever you do don't ever trust Blue Nile with a time sensitive important event! They completely will fail you! I paid for a custom ring for my 25th Anniversary and it arrived a week late and Blue Nile DIDN'T CARE AT ALL! This was not my first purchase from them, but it will be my last! Don't make the same mistake!

Very poor service. We ordered a ring and suddenly after 2 days it's "out of stock" very very unprofessional, very poor service.
NOT RECOMMEND to do business with that kind of low and poor standards of service.

I would give zero stars if I could.
Blue Nile ruined my ring!

I bought engagement ring from Blue Nile in July 2021 for around £1600.
I have raised concerns at the time about two visible lines on the back of the ring, that look like the ring has been resized. Blue Nile offered to pay for it to be sent back. I refused as that time was busy with my Wedding planning.
Last month May 2022 I contacted Blue Nile to ask if the offer to be repaired still stands. Answer was yes, I also mentioned how the ring head was not right for the actual ring and the prongs were too large and covering areas of the diamond.
A customer rep. Suggested they can change the ring head to the original gallery bar head which would have smaller prongs.
I hesitated as I was not convinced that the craftsmanship was very good, but went with it.
The ring was resized and head setting changed and this was done for free.
When I receive the ring last week I was shocked to see they have completely ruined my ring. The new gallery bar is bulging out on the sides of the diamond, it doesn't sit flush and the metal is not polished and bent where the bars are. It looked like a complete amateur job. The diamond was dirty with inclusions in places I never seen before and assumed it was damaged too in the process of resetting.

Now the ring has been sent back and after the quality assessment team concluded the repair had met the Blue Nile standards, which I completely disagree with. Blue Nile asks me to pay for the ring head to be changed to a better suited for the diamond four claw ring head with talon prongs.

I have sent images and explained to more than one rep. That my diamond is more rounded compared to more elongated or square cushion cut, it has no sharp edges like the princess cut, that it does not suit this setting. Blue Nile experts failed to advise that this was unsuitable setting and it was not as what they emailed me, the way it was advertised on their website.

I demanded full refund as I have zero confidence Blue Nile are capable or competent of fixing the damaged ring. One of their managers was supposed to call and they have not.
Feel completely devastated and in tears over this situation.
Photos after and before the botched job.

I bought a necklace from BN. The matching earrings had been discontinued, but I found them on another site, in perfect condition. The first necklace sent was the wrong one. Thinking this mistake was a fluke, I sent the necklace back and ordered another. Again, the wrong necklace was sent. To make matters worse, BN would not agree that the wrong necklace was sent... twice... but finally confirmed that I was right. By this time, the necklace was on backorder. One date after another passed... while the return window for the earrings had closed. Finally, the necklace was discontinued. Customer Service provided the usual platitudes. One even told me to look for the necklace on Claires.com! I sent a letter to the CEO of BN, Sean Kell. No reply... after about a month.

So disappointed that the item I purchased in April, and now being asked to review, has still not been sent due to further delays!

No solution was offered, or discount to purchase another item, due to delay being "on their suppliers end". I now have to buy another item for my daughter's birthday!

Don't rely on Blue Nile for time sensitive items.

I purchased a 3 prong emerald ring. 2 months later and very little wear, the center stone fell out. Customer service was not very amenable to sending a return postage label, due to this was beyond 30 days. I sent it USPS and now it is lost! I have purchased jewelry in the past but, never had a problem.
Now that I have, I would not be comfortable with the customer service.

I waited way over the recommended time for the package. I made numerous calls to Blue Nile agents to trace the package, to no avail. The package disappeared off grid, then suddenly reappeared. Clearly Blue Nile lost control of the process and the experience was stressful and upsetting as the package arrived after Valentines Day.

My boyfriend purchased a diamond necklace for my birthday. He bought it early and gave it to me on birthday. When I tried it, the necklace was too tight and I wanted to exchange it. I explained to the customer representative that my neck is chubbier and I wanted to exchange it for something else that actually fit me. I was a few days after the return policy and she said if I had called one day earlier I would've been able to but since I was late I would have to pay 20% restocking fee. I think it's ridiculous that people spend so much money on this site and this is their customer service. Til this day I have an expensive diamond necklace that's sitting in my drawer that I can never wear.

I purchased this as a gift for my daughter. A month into wearing the chain gave out and she almost lost the pendant. I am shocked at such low quality. For the price, this is unacceptable
Awaiting a response from Blue Nile.

I attempted to buy a ring from them (engagement setting without the diamond). When I tried to add the ring to my cart, it wouldn't let me. I chatted with one of their reps and he told me that I needed to buy the diamond from them. I wanted to buy a lab grown diamond from a different site since Blue Nile doesn't sell lab grown diamonds. The guy was pushy and tried to convince me to buy a diamond from them. The lab grown I ended up buying was $9,000 versus a natural one on Blue Nile that would have cost me nearly $80,000. Thanks but NO thanks!

The rep said they could sell the ring but I would have to sign paperwork acknowledging that it would just be the ring without the prongs, that the warranty would be void as soon as I added prongs, the ring would come in a "standard size" and would need to be resized, and a several other caveats. The guy said it was pretty "straightforward" yet having to add prongs and get a ring resized is nowhere near "straightforward" when you look into it.

I told him that all those modifications to the ring would be costly, timely, and overall a complete hassle. He copped an attitude and said he didn't care how much it would cost me locally to get the ring modified. Then he got pushy again and started asking for my name, phone number, credit card number, etc. As if I would ever give them my business after catching an attitude with me!

I called several jewelry stores to see how much the cost would be to add the prongs and to get the ring resized. It would have cost me an additional $800 on top of the cost of the rings itself. Plus the turnaround time would have been at least three weeks. Again, thanks but NO thanks!

I ended up getting the diamond and the setting from a different site and had an outstanding experience with them. They were super friendly and have updated me as to the status of the ring regularly.

I have purchased many pieces of jewelry from Blue Nile over the years and had been very satisfied. However the last purchased i made was for a ring in which they claimed that if the sizing was incorrect they would fix it for free. This is what has ended my relationship with Blue Nile because that was completely untrue and they treated my wife horribly when she called to get it sized correctly. I called them myself very aggravated and was blown off by Blue Nile customer service for over a week. When they finally called me back they just told me they would not help me and I told them that I would no longer be a customer. They were fine with that... Unlike Blue Nile, I am a man of my word and haven't purchased from them since, but I will tell you my wife looks stunning in the jewelry I just bought her for our anniversary, her birthday and Mother's day from another provider. Your loss Blue Nile, NOT mine!

Jewelry broke first day my gf got it. She put it on and didn't even have it on for two hours before realizing the chain snapped

A purchase (and eventual return) I made for Valentine's Day was my last from Blue Nile. When I started shopping at Blue Nile, the quality of the products, service, and price were outstanding. I really felt like a valued customer and as a result, I made all my jewelry purchases from Blue Nile. Recently, the quality of the products has deteriorated along with the customer service and price. I was shocked by the low quality and value of the earrings I recently bought (along with the quality of value of other recent purchases) and was further disappointed by how unfriendly the customer service representative was. I don't shop at Blue Nile any more.

From a company like Blue Nile I would never expect such a bad behaviour like we experienced when buying a pink diamond.
We have bought a pink diamond from their shop and without even notifying they cancelled our booking. After some days I checked the tracking and it said that the purchase was cancelled. After some attempts I was forwarded to a lady that was, indeed friendly and helpful, but did give us the wrong information. She said that the diamond was already sold and that it was a tecnical issue we could buy it at all. They did not offer any discount or anything and as a substitute they did not offer diamonds that were comparible to the diamond we bought. After some days we saw the EXACTLY SAME DIAMOND online again at the much higher price. After calling the support again they told us that the price was wrong and that their supplier decided to not ship it. LUYING TO CUSTOMERS AND TRICKING THEM IS ALWAYS A BAD BEHAVIOUR! From a big company like Blue Nile and their suppliers I would expect much more professionality. Will never buy again because you never know if you will really get your diamond or not!

My husband purchased a $600 platinum bracelet for me. It chipped and at that point I found out it was plated silver. The bracelet was not platinum at all. I contacted blue nile and they refused to offer any type of reconcilitation. They talked to me on the phone twice. They said that I found a bracelet that looked like theirs and it was not the one they sent me. They shipped the same bracelet back to me with an invoice saying it was a platinum bracelet AGAIN and when I opened the box it was the same one I had before They didn't even have the guts to tell me they weren't going to do anything about sending me the wrong bracelet. This is complete BS. If you purchase anything from there take it to a jeweler to get it tested to make sure it is real.