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  • Ashford

2024 CUSTOMER CHOICE AWARD

Ashford

Corporate Values

Overview

Ashford has a rating of 4.4 stars from 2,188 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ashford most frequently mention great price, fast delivery, and customer service. Ashford ranks 4th among Watch sites.

Proactively asks for customer feedback

This company responds to reviews on average within 12 days

Positive reviews (last 12 months): 88.1%
Positive
708
Neutral
26
Negative
70

Instant Feedback

7,516 reviews

51
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Special offer from Ashford
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What reviewers want you to know

Positive highlights

  • Great shopping experience, the product was packaged well and arrived in perfect condition.
  • Very easy transaction; great prices on quality watches!
  • 2024 Customer Choice Winner

Critical highlights

  • Customer service was not helpful and wanted to charge return shipping / restocking fees.
How would you rate Ashford?
Business's Favorite Review

“Excellent transaction.”

Ed S.
8/4/21

Purchased 8 watches at one time for gifts to friends. Watches arrived promptly and in perfect condition. I was very satisfied with the watches and the service. Friends liked the watches very much and no one has had any problems with them. Excellent transaction.

See full review
Top Positive Review

“Very good”

Tamilselvan R.
6/1/22

Very good. I would recommend everyone to choose ashford.

Reviews (2,188)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (199) shopping experience (174) quality watches (35) thanks ashford (18)
Thumbnail of user johnk4534
2 reviews
1 helpful vote
May 7th, 2024
Verified purchase

Thanks Ashford for providing great watches at great prices. I love the Glycine. I'll add that I was a little anxious as the listing said the watch band would fit an 8" wrist and mine is 8.25" however the band was plenty big enough and I just needed to remove some links, so not sure why listings specify a wrist size as that may put people off buying. But all good.

Reason I chose this business:

Facebook ad. Prices.

Thumbnail of user awallace5274
1 review
1 helpful vote
January 27th, 2024

The sunglasses I purchased were in parts. Not wearable at all. I contacted support and have received NO response.

Tip for consumers:
Would like a refund and customer service to respond to me.

Products used:
Versace Sunglasses

Service
Value
Shipping
Returns
Quality
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,

Thank you for your review. Ashford takes all their customer comments and concerns seriously. We apologize for any inconvenience this may have caused you during your purchase.

We hope you are willing to give us a chance!

Please contact our customer service or sales team for assistance you may need

Thumbnail of user gregp849
1 review
0 helpful votes
November 19th, 2023
Verified purchase
• Updated review

Smooth transaction, product exactly as described/illustrated. For buyers north of the border in Canada, it would be very helpful to have some alternate shipping options. Express shipping via UPS is the only choice the website allows at checkout, and for Canadians who have experienced UPS orders from US vendors can attest, it gets very expensive compared to the US Postal Service when packages are crossing a border.

Reason I chose this business:

Only handy retailer for Glycine. I have a Combat Sub and love it, wanted to add the bronze version. They have a good selection of Combat Subs to choose from.

So far so good
November 8th, 2023
Verified site experience
• Previous review
Reason I chose this business:

Only handy retailer for Glycine. I have a Combat Sub and love it, wanted to add the bronze version

Thumbnail of user majm12
1 review
0 helpful votes
December 11th, 2022
Verified purchase

Easy Transaction and Fast Delivery. However, I bought a watch from Ashford in the past and although I had my refund in full with no issues, they stipulate that you can't even try the watch on the wrist. That watch had a sealed shrink wrap plastic, so I didn't even get it out of the wrapping.

Thumbnail of user rickeyb90
1 review
0 helpful votes
January 1st, 2024

I was lucky enough to get this watch while it was at a great sale price. It's a very well made watch and rivals my CT Scuderia watches that are actually Swiss Made. Very happy with my purchase.
I am a collector of fine watches and I only say that to let you know that I'm comparing this watch to the real deal watches and it can hold its own against them.
Ashford sells great products and stands behind them. I'm a repeat customer several times over!

Tip for consumers:
Ashford is a great company and I hope they are around for years to come so I can continue to purchase watches from them.

Products used:
Watches x5

Thumbnail of user yanga8
1 review
0 helpful votes
April 18th, 2024
Verified purchase

Very easy To apply the coupons and get a great price. Shipping arrived sooner than expected, which was a bonus.

Thumbnail of user johnm13804
1 review
6 helpful votes
January 28th, 2024
Verified purchase

I am utterly dismayed and feel morally obligated to share my recent nightmare experience with Ashford.com, hoping to save others from a similar fate. What was promised to be a seamless purchase of 'brand new' items turned out to be a blatant case of false advertising. The Mainspring Watch Winder and CCCP watch I received were not only used but looked like they had been through years of wear.

The ordeal didn't stop at the shocking state of the items. The company's response to my complaints was a masterclass in customer disregard. The solutions they offered were not only laughably inadequate but also completely ignored the logistical and financial burden placed on me, especially as an international customer. It's as if the inconvenience caused by their misrepresentation was my burden to bear, not theirs.

The company's refusal to provide a fair and reasonable resolution, including covering the direct return shipping costs from overseas, is nothing short of insulting. It's apparent that Ashford.com is more concerned with evading responsibility than rectifying their glaring mistakes.

I implore potential buyers to steer clear of Ashford.com. Their lack of integrity in product representation and their dismissive customer service approach is a red flag you can't ignore. Don't be swayed by the facade of luxury and quality they try to sell; my experience is a testament to the reality behind their glossy exterior. A company that fails to respect and value its customers does not deserve your business!

Service
Value
Shipping
Returns
Quality
Thumbnail of user michaelj3851
1 review
0 helpful votes
May 7th, 2024
Verified purchase

I bought a Hamilton watch at a great price and got it in a timely fashion. However keep in mind that the box you get is not the original box of the watch. I got a little black zippered pouch instead of the new box it should have had. This is fine, but if giving as a gift or if you just want the original box it should have, it could be a potential let down like it was for me.

Reason I chose this business:

Good reviews with good prices made me go with Ashford.

Thumbnail of user paull2743
1 review
0 helpful votes
April 14th, 2024
Verified purchase

One of the standout features of the Ashford website is its user-friendly interface. The site is intuitively designed, making it easy to navigate through the various categories and find the perfect watch or piece of jewelry. The search function is robust, allowing shoppers to filter products by brand, price range, style, and other key attributes, saving time and effort in finding the ideal item.

Product pages on Ashford.com are comprehensive and informative, providing detailed descriptions, high-quality images, and even videos showcasing the watches from multiple angles. This allows customers to thoroughly examine the products before making a purchase, ensuring they know exactly what they're getting.

Ashford's commitment to customer satisfaction is evident in their excellent customer service. The company offers free shipping on all U.S. orders, with expedited options available for those who need their items quickly. They also provide a generous 30-day return policy, giving customers peace of mind when making a significant purchase.

Moreover, Ashford frequently offers attractive discounts and promotions, making luxury watches more accessible to a wider range of customers. The website also features a "Deal of the Day" section, where shoppers can find exceptional bargains on top-tier timepieces.

In summary, shopping at Ashford.com is a delightful experience for luxury watch enthusiasts and novices alike. With its extensive selection, user-friendly website, detailed product information, excellent customer service, and enticing promotions, Ashford has solidified its position as a top destination for online watch and jewelry shopping.

Thumbnail of user davidm10783
1 review
0 helpful votes
January 29th, 2024
Verified purchase

I hadn't started out looking for a new watch, but the image and description made it any easy sale. At a super price!

Thumbnail of user victoriar956
1 review
0 helpful votes
May 8th, 2024
Verified purchase

I was skeptical at first. But after extensive research on the company, I decided to make my purchase. Couldn't be happier! The pictures do not do this beauty justice. I purchased a men's Versace watch in gold and black and yes absolutely gorgeous. Came in Versace box and neatly shipped. Also very quick shipping with great prices!

Reason I chose this business:

Because ashford had what I was looking for at the best price to date!

Thumbnail of user davids8618
1 review
0 helpful votes
April 20th, 2024
Verified purchase
• Updated review

Easy to order. Good information. Good past experience so I have confidence in receiving quality, new, merchandise.

Reason I chose this business:

Great value on quality product.

Good Selection, variety, quality, reliable shipping
November 23rd, 2023
Verified site experience
• Previous review
Reason I chose this business:

How can I resist Black Friday?

Convenient and good variety.
October 7th, 2023
Verified purchase
• Previous review

Good Selection. Easy to shop. Fair prices and reliable delivery.

Reason I chose this business:

Value and availability of well made merchandise.

Easy to shop
June 28th, 2023
Verified site experience
• Previous review

Easy to shop. Great suggestions and variety.

Reason I chose this business:

Good experience in the past. Reliable shipping.

Good shopping and shipping experience.
December 31st, 2022
Verified purchase
• Previous review

History of shopping on Ashford has been consistent, enjoyable and reliable.

Reason I chose this business:

Great offer.

Good selection and reasonable prices.
December 14th, 2022
Verified purchase
• Previous review

Great navigation on site. Prompt delivery and well packaged.

Reason I chose this business:

New item I was interested in. Decent price.

Satisfying experience
November 26th, 2022
Verified purchase
• Previous review

Good selection. Easy navigation on website. Reviews videos helped visually to see how item looks on the wrist, and in the hand.

Reason I chose this business:

Reasonable prices and selection.

Easy to navigate website
November 6th, 2022
Verified site experience
• Previous review

Easy to navigate website. Good variety. Information can sometimes be confusing or contradicting. Example contradicting information on water resistance. Also, another item showed "Eligible for EXTRA 12", but was a Flash deal and was not able to be applied at checkout.

Reason I chose this business:

Flash deal I did not see previously.

Great variety
October 14th, 2022
Verified site experience
• Previous review
Reason I chose this business:

Viewed several watches. Did some research and your stock satisfied my interest. Price was reasonable and ordering easy.

Overall good.
July 31st, 2022
Verified purchase
• Previous review

Simple to shop and narrow searches. Easy to arrange payment and shipping. Overall shopping experience is good. Enjoy the variety and ease of purchase. Unfortunately the item I purchased was not functioning. The customer service did respond promptly and I am in the process of returning the item. Expect this experience to be a rare event.

Reason I chose this business:

Great selection. Interesting variety.

Service
Thumbnail of user isaacb265
1 review
0 helpful votes
April 15th, 2024
Verified purchase

1st Time so can't say too much beyond the checkout was easy enough. Great deals, check back with some insight to the product and its presentation in "real world" conditions.

Reason I chose this business:

Couldn’t pass on sale of great US eye coverings. Sale was well over 50% off and included free shipping: No brainer.

Thumbnail of user josephh2503
1 review
0 helpful votes
April 8th, 2024
Verified purchase

Title says it all. Fantastic service, fast delivery and a low price on a great product. Can't ask for more than that.

Thumbnail of user jeffc1835
2 reviews
0 helpful votes
April 26th, 2024
Verified purchase

Ashford always has unique, quality watches at unbeatable prices. All my orders have been packed well and shipped fast with tracking.

Reason I chose this business:

Recommended from watch forum.

Thumbnail of user danielg2766
1 review
0 helpful votes
February 18th, 2024
Verified purchase
• Updated review

I like that Amazon Pay was a choice, it made it easy to order the watch without any difficulties.

Reason I chose this business:

I have purchased several watches from Ashford in the past and always look here for interesting watches.

I like that Amazon Pay was a choice
February 8th, 2024
Verified site experience
• Previous review
Reason I chose this business:

I have purchased several watches from Ashford in the past and always look here for interesting watches.

Thumbnail of user matthewm2966
1 review
0 helpful votes
April 22nd, 2024
Verified purchase

Found via Slickdeals site. Fast shipping and great product and price. My son loves the glasses

Thumbnail of user michaeld6592
1 review
0 helpful votes
April 22nd, 2024
Verified purchase
• Updated review

Found a watch that was difficult to locate at Ashford.The team helped me with any questions and must say thank you to Bret for professional follow up.Ashford is always a great experience.

Excellent and professional customer service.Representative Bret took time to verify information and get back in timely fashion.would reccomend Ashford as I have been a client for some time and have never been disappointed.

Reason I chose this business:

Value and availabilty

Service
Great selection unbeatable price and good shipping
December 29th, 2023
Verified site experience
• Previous review

Great selection unbeatable price and good shipping. Regular client would recommend to friends and family.

Reason I chose this business:

Weekly deals check in

Great value and service
September 25th, 2023
Verified site experience
• Previous review
Reason I chose this business:

Great value and quick service

Great experience easy navigation and price
September 1st, 2023
Verified site experience
• Previous review
Reason I chose this business:

Quality and availability

Thumbnail of user davidt4357
1 review
0 helpful votes
April 20th, 2024
Verified purchase

Quality, price & overall great experience. The watch arrived quickly & looks great. I bought it as a "beater" to put in the daily mix. Glycine definitely impresses…Ashford pricing made it too good to pass up.

Reason I chose this business:

Pricing beat everyone

Thumbnail of user paulk2113
1 review
0 helpful votes
December 10th, 2022
Verified purchase

Ashford is a major online store for watches and have purchased many items from them. Only issue that seems consistent with them is their quartz watches (I have purchased 10+ from them) need new batteries within a year. Not sure if they just have old stock or if they store them in a hot warehouse that kills the coin cells. That said, I replace my own batteries and the cells are cheap.

Reason I chose this business:

Repeat buyer.

Thumbnail of user nelsonc265
1 review
0 helpful votes
April 22nd, 2024
Verified purchase

Nice price, quick shipping; Great Purchase! What a website! Good communication and good follow up.

Reason I chose this business:

Had what I was looking for at a great price.

Thumbnail of user davem267
3 reviews
0 helpful votes
April 22nd, 2024
Verified purchase

This is the best price anywhere for this watch and the easiest process to get through. Trade here with total confidence!

Reason I chose this business:

The best price anywhere for this model watch.

Thumbnail of user mahoganyj6
1 review
0 helpful votes
April 29th, 2024
Verified purchase

I recently purchased the Versace Women's Sunglasses VE4439-108-73-33, and I couldn't be more pleased with my experience. Firstly, the delivery was incredibly fast, arriving well before the estimated delivery date. The packaging was also top-notch, ensuring that my sunglasses arrived in pristine condition. As for the sunglasses themselves, they are simply stunning. The design is sleek and stylish, and the quality is unmistakable. I highly recommend these sunglasses to anyone in search of both fashion and function. Overall, I'm extremely satisfied with my purchase and the exceptional service provided.

Thumbnail of user emilk45
1 review
1 helpful vote
November 29th, 2023
Verified purchase

Initially, I had some reservations about both the quality of the product and the process of purchasing from this store since it was my first time, but upon receiving the watch, I felt a sense of relief seeing it in my hands. Knowing that my wife likes it brings me enough happiness. I would like to express my sincere gratitude to the Ashford team.

Thumbnail of user richardh4197
1 review
0 helpful votes
December 20th, 2023
Verified purchase
• Updated review

There is perhaps a bit cumbersome name and address validation for countries where we have some non-English characters, but overall great shopping experience. I am a returning customer and always I enjoyed nice product selection, good brands and a great price/performance ratio. UPS shipment always OK. Keep going!

Reason I chose this business:

Product I would like

Cumbersome name and address validation for countries...
December 14th, 2023
Verified site experience
• Previous review

Cumbersome name and address validation for countries where we have some non-English characters in my name or street...

Reason I chose this business:

Product I would like

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From the business

Shop luxury watches for men and women at Ashford.com. All high end watches are listed with discount pricing and come with a 2 yr. Warranty and FREE shipping!

Business Highlights

  • Luxury Discounted Watches
  • Luxury Discounted Jewelry
  • Luxury Discounted Sunglasses

Business History

We are headquartered in one of New York City’s most iconic neighborhoods and a hub for all things luxury, Tribeca!
Although Ashford.com has been in business since 1997 and pioneered the sale of luxury timepieces on the web. We take great pride in being one of the pioneers in the watch ecommerce industry and strive to treat each customer with respect and fairness.

Company Representative

Thumbnail of user ashfordw1
Ashford W.
Customer Service Manager
Typically responds within 12 days

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