Hello! This is from the ShoeDazzle team. We know that this question was raised over a year ago, but we would like to address it.

When you place your first order, we offer two checkout options: 'regular' and 'VIP'. Checking out as a VIP gets you a discount for your first order as well as special pricing and perks on future orders. However, it does also activate a monthly membership, as explained during checkout. Our membership charges $49.95 a month which can be redeemed for any bundle or single item on site up to $80 VIP price and expires after 12 months from the time it was added to your account. We also have the "skip-the-month" feature, just simply log in to your account between the 1st through the 5th of the month and hit the skip button. That way, you are still maintaining your VIP status so you can be eligible for promotions, accumulate reward points, and get discounts whenever you decide to buy but won't be charged $49.95 on the billing cycle.

Need lavender light purple