Their prices are prob so low due to fact they buy it in bulk like Costco For example. At Costco a larger 3.4 oz bottle of original Burberry is $42-not bad and at mall it's still $70/$80. I buy BVLGARI AQVA 3.4 plz from mall and it's $80 plus and fragrance net half that and sometimes they had a larger bottle than ones mall sell that's 3.4 and I got it for $54. I was curious at first so looking dumb embarrassed lol whatever u wanna call it I actually took bottle I bought into Dillard's and told them I got it from fragrance net and wanted to compare it and the people at the counter working confirmed it was the exact same and box. I'm happy until I can prove otherwise. Hope that helps.