I actually use Instacart as well, because originally there were few Fresh appointments in my area. That situation seems to have changed. I like Fresh, because it is a little easier than the Instacart process. With Fresh, you only order what is available. There is no picking of replacement items. You know you are getting what you order. The packaging, especially of frozen foods, has been outstanding. This issue has become highly important as we approach the summer heat. With Instacart, you receive items packed by a shopper/grocery store in plastic bags like you would use if you shop for yourself. Not a problem, if you receive your order quickly, but that cannot always be the case.