The products are good but the prices make them unaffordable for most. A lot of deception going on. They're FAR from "all natural" and plant based. There are plenty of artificial ingredients in their " ultra premium" product line. Last time I checked silica and gelatin don't grow on trees. There's also no third party testing. The claims are all pushed by people who have something to gain. I still like the product but it isn't worth the money.