I ordered what I thought was a relatively low priced item (sub £100). However due to problems with my debit card they wanted me to send a copy of my passport and/or card that I ordered the product on to them.
I called, suggested I give them another card - however they said they had to get a copy of these documents and another card was no good. Turns out there is no problem with my card - they simply ask all new customers for these documents.
I work for a large data protection company and when speaking internally my colleagues are all flabbergasted that a retail company would ask for these details and I was advised in no way should you ever provide these documents unless by banks/government or at a stretch travel agents.
Unfortunately they already took payment even though they were never going to send the products without personal documents. From a user experience perspective this should be made apparent on the checkout page.
So now I am awaiting the refund of the amount. Terrible experience - from a marketing point of view if a company is providing a premium product/price range, the service needs to reflect the increased cost to the consumer. Otherwise there is no point in paying the premium as the value is not there for the end user.
In this case there is no added value of utilizing farfetch as far as I can see.
Shame, the site looks good
Dear Tom,
We are sorry to hear that you are not totally happy with your experience with Farfetch. We takes the security of its customers very seriously, in some cases (especially with first time orders) where we cannot verify details unfortunately we may decide to cancel or decline an order regardless the value of the item. This is a separate procedure to the security check by the bank we have in place. Our processes are there to protect our customers as well as ourselves. Please accept our sincere apologies if our order process has been inconvenient for you.
Farfetch