I love getting some of my spent money back in my pocket, and also save with coupons and deals. They have Shop buddy that shows coupons to use, there are many big name stores as well as specialty stores, so most of what I need can earn me cash back, while spending less! Also the site is always improving and I like that they seem to always be working to make it better and better. Now I can't stand it if I buy something and DON'T get some of my money back!